Link Quality Policy
What we will build, what we refuse to build, and why
This policy sets out the kinds of links Adult Link Building will and will not acquire on a client’s behalf. It exists so that clients, publishers, and search engines can all see the standard we hold ourselves to. Our position is simple: a link is only worth buying if it would still be defensible if every party could see how it was placed.
Links We Build
We build editorial links inside real content on vetted, traffic-earning websites: full guest articles written for the host’s audience, contextual insertions into existing relevant articles, and citations earned through digital PR and original data. Every link sits within body content, surrounded by copy that gives it context.
Links We Refuse
We do not build links from private blog networks, link farms, automated directories, comment or forum spam, hacked sites, cloaked pages, doorway pages, sitewide footer or blogroll placements, or any source using generated or spun content. We do not participate in reciprocal link schemes or link exchanges.
Anchor Text Discipline
Anchor text is planned per target page and weighted toward brand, URL, and natural phrase anchors. Exact-match commercial anchors are used sparingly. Over-optimised anchor profiles are the single most common problem we inherit from previous vendors, and we will advise against an anchor plan we consider risky even when a client requests it.
Volume and Velocity
We pace placements to a rate that is proportionate to a site’s existing profile and growth. We will decline to compress a large order into an unnaturally short window.
Disclosure and Attributes
Where a publisher’s policy or applicable advertising rules require a sponsorship disclosure or a rel attribute, that requirement is respected. We tell clients before placement when a site will apply one, and we never pay editorial rates for a link while concealing its status from the client.
Monitoring and Replacement
Live links are monitored on an ongoing basis. If a placement is removed, becomes non-indexable, or the host site falls below our vetting standards, we replace it on a comparable site at no additional cost.
No Ranking Guarantees
We do not guarantee positions, traffic figures, or revenue outcomes. No agency controls search results, and any provider promising a specific ranking is describing a scheme rather than a service. What we guarantee is the quality, transparency, and replacement of the links themselves.
Last updated: 22 August 2026. Adult Link Building reviews these policies at least annually and on any material change to how we operate.
Related Policies
The practical checks behind this policy are listed in our publisher vetting standards. Content and contact rules are in the editorial and outreach guidelines, and the categories of work we refuse outright are in the compliance policy. What a campaign realistically delivers, given these constraints, is set out on the results page.